After the successful launch of the SHOW Beauty hair styling collection in 2013, followed by a  network of  in-store hair styling bars at retailers Harvey Nichols, House of  Fraser and Fenwick, the  brand unveiled the ultimate blow dry and styling destination with SHOW Dry Westbourne Grove, the brand’s first ever stand alone blow dry salon in March 2015. Saturday 18th June 2016 sees SHOW Beauty launch a  second SHOW Dry salon.

Situated in the heart of Wimbledon  Village, drawing on the  considerable  expertise of Creative Director Tamara Ecclestone and  SHOW Beauty’s team of global experts.

SHOW Dry, Wimbledon  offers  clients a uniquely luxurious environment in which to work or relax whilst in the capable hands of the SHOW Dry stylists, with a children’s play area, an indulgent bar and private cabanas. A full repertoire of styling solutions for both adults and children (under the age of 10) start from £15, with customers treated to a consultation from their SHOW Dry stylist followed by their desired service.

Tamara Ecclestone explains, “Wimbledon Village is the ideal neighbourhood for our second  SHOW Dry destination, providing busy women a slick time efficient service, no matter how much time they ‘don’t’ have. As a working mother I know how hard it is to look and feel great when you don’t have much time. SHOW Beauty was  conceptualised to offer people a unique and opulent alternative, superior to anything they have tried before, and therefore SHOW Dry is a perfect natural extension of the brand.”